Project Overview
Transforming a Legacy
The Al Sabah General Electric project encompassed a complete transformation, from rebranding their visual identity to crafting impactful digital campaigns. We reimagined their logo and color palette to reflect modernity and sustainability, developed a user-friendly website showcasing their innovative products, and executed marketing campaigns that emphasized their commitment to eco-friendly energy solutions. Every step was strategically designed to elevate their market presence and align with their forward-thinking vision.


Redefining Legacy in Design
Authority in Every Detail
For Al Sabah General Electric, we meticulously crafted a comprehensive visual identity system that exudes both sharp professionalism and the authority befitting a company with decades of legacy. The stationery designs reflect precision and modernity, with clean lines and a deep navy palette that underscores trust and stability.
From the textured binders that evoke a sense of durability to the elegantly embossed logos on folders and letterheads, every detail was considered to enhance the company's corporate image. The integration of structured elements like custom typography and signature waves ensures a cohesive narrative of authority and innovation, showcasing Al Sabah as a timeless leader in its industry. This visual system bridges tradition with a forward-looking perspective, embodying the brand’s essence through every design choice.



Rebranding the Future with Vision and Precision

Inspiration Rooted in Light
A Logo that Balances Authority and Approachability
The rebranding process began with a deep dive into Al Sabah's mission and vision. Drawing inspiration from the lines of light that define the company’s presence in the electrical industry, we aimed to encapsulate the essence of illumination, progress, and innovation.
The reimagined logo takes cues from the guiding light concept while emphasizing smoother, more modern typography to create a harmonious balance. The sharp, purposeful lines within the logo represent reliability and expertise, while the softened fonts add an approachable and contemporary touch.
These dynamic lines symbolize Al Sabah’s commitment to guiding its customers toward a brighter, more sustainable future. By translating this concept into the visual language of the brand, we established a narrative that resonates with both heritage and forward-thinking values.
This redesign is not just aesthetic—it reflects Al Sabah’s dual commitment to strength in its offerings and clarity in its messaging, delivering a logo that speaks to authority and adaptability in the industry.



Crafting a Definitive Brand Book
To ensure the longevity and consistency of the rebrand, we crafted an extensive brand book. This meticulously prepared document serves as a complete guideline for the application of the brand across all platforms and materials.
From logo placement and typography rules to color palettes and visual hierarchies, the brand book provides the framework for maintaining Al Sabah’s identity. It’s a tool that bridges creativity with functionality, empowering Al Sabah to maintain its rebranding success for years to come.




Impactful Presence for Ghaseel Show Jumping
As a proud sponsor of the prestigious Ghaseel Show Jumping event in Kuwait, Al Sabah General Electric made a bold statement with a bespoke booth design tailored to showcase their innovative solutions. The booth served as a visually engaging platform to highlight Al Sabah's cutting-edge products, including Gewiss AC & DC EV chargers and iconic lighting projects such as Wafra Living and Arab Fund Organization.
The design harmoniously combined sleek aesthetics with functionality, incorporating dynamic visuals, branded materials, and interactive elements to captivate attendees. From conceptualization to execution, every detail of the booth was crafted to reflect Al Sabah’s commitment to innovation and sustainability, creating a lasting impression on one of Kuwait's largest audiences.

Website Design
The website for Al Sabah General Electric was designed to seamlessly merge the brand’s identity with modern digital functionality. Drawing inspiration from the brand's core elements, such as the sleek lines of its logo and the clean, professional color palette, the website became a true extension of Al Sabah’s vision for progress and innovation. Each design element was carefully crafted to convey authority and trust while remaining approachable and user-friendly.
Responsiveness was a key focus, ensuring a flawless browsing experience across all devices. From desktop to mobile, the website adapts seamlessly to provide intuitive navigation, engaging visuals, and clear information delivery. This combination of aesthetic alignment and technical precision reinforces Al Sabah’s status as a forward-thinking leader in the industry, delivering a digital platform that’s as impactful as the brand itself.


Biggest Electric Shop in Kuwait
E-commerce Design
The Al Sabah General Electric Shop represents a significant leap into digital retail, embodying the brand’s evolution. Our team meticulously designed and developed Kuwait’s premier online electric store, blending functionality with the brand’s sophisticated identity. The shop boasts a seamless user experience, responsive design, and a visually engaging layout, making product browsing intuitive and enjoyable. Each detail, from the sleek typography to the dynamic product displays, aligns with the brand’s innovative ethos.
Beyond the digital platform, we extended the brand’s identity to physical elements such as store signage and product labels, ensuring consistency across touchpoints. The shop serves as a hub for Al Sabah’s high-quality offerings, including lighting solutions and electric appliances, reflecting their commitment to sustainability and cutting-edge technology. This integration of digital and physical retail channels solidifies Al Sabah as a leader in the electric solutions market in Kuwait.




Shape Tomorrow with Your Choices Campaign
The "Shape Tomorrow with Your Choices" campaign by Al Sabah General Electric was designed to inspire a shift toward a greener future. The campaign began with a blurred teaser, a creative strategy to pique curiosity and draw attention. This initial phase sparked anticipation, creating intrigue about what was to come. As the campaign unfolded, vivid visuals highlighted the contrast between untouched natural landscapes and industrial settings, effectively showcasing the potential for transformative change.
Once fully revealed, the campaign's focus on eco-friendly solutions, such as EV chargers replacing traditional fuel pumps, delivered a powerful and resonant message. By blending bold imagery with compelling storytelling, it conveyed the importance of conscious choices in shaping a sustainable tomorrow. This approach not only engaged the audience but also inspired individuals and businesses to embrace practices that positively impact the environment.



The Erahaus Creative team successfully captured the essence of Al Sabah General Electric while propelling us into the modern era. The rebranding has been transformative, allowing us to reconnect with our audience and amplify our presence in the industry.
CEO of Al Sabah General Electric